Information We Collect

We collect information that you provide directly to us when using our market analysis platform. This includes your name, email address, company details, and billing information when you register for our services. We also gather technical data about how you interact with our platform—things like which reports you access most frequently and what market sectors interest you.

Our system automatically logs certain information when you visit our website. This includes your IP address, browser type, operating system, and the pages you visit. We use cookies and similar tracking technologies to remember your preferences and provide a more personalized experience. You can control these through your browser settings, though some features may not work as smoothly if you disable them.

• Personal identification information (name, email, phone number)
• Professional details (company name, job title, industry sector)
• Payment and billing information for subscription services
• Usage data and platform interaction patterns
• Device information and technical specifications
• Communication records including support tickets and feedback

How We Use Your Information

Your information helps us provide better market analysis and business insights. We use your data to customize reports based on your industry focus, send relevant market updates, and improve our platform's functionality. When you contact our support team, we use your information to resolve issues and enhance our services.

We also analyze usage patterns to understand which features are most valuable and where we can make improvements. This helps us develop new tools and refine existing ones. For billing purposes, we process payment information through secure, encrypted systems and retain transaction records as required by Australian financial regulations.

Marketing communications are sent only to users who have opted in, and you can unsubscribe at any time. We may also use aggregated, anonymous data for research and development purposes, but this never includes personally identifiable information.

Information Sharing and Disclosure

We don't sell your personal information to third parties. However, we do work with trusted service providers who help us operate our platform effectively. These include payment processors, email service providers, and cloud hosting companies. All our partners are bound by strict confidentiality agreements and can only use your data for the specific services they provide to us.

In certain circumstances, we may need to disclose information to comply with legal requirements, respond to court orders, or protect our rights and the safety of our users. We may also share information during business transitions like mergers or acquisitions, but only under strict privacy protections.

• Service providers and business partners under confidentiality agreements
• Legal authorities when required by law or to protect rights
• Business successors in case of merger, acquisition, or asset transfer
• With your explicit consent for specific purposes

Your Rights and Choices

Under Australian Privacy Principles, you have significant control over your personal information. You can request access to the data we hold about you, ask for corrections if something's inaccurate, or request deletion of your information when it's no longer needed for our services.

To exercise these rights, contact us using the information provided below. We'll respond within 30 days and verify your identity before processing any requests. If you're not satisfied with our response, you can file a complaint with the Office of the Australian Information Commissioner.

Data Security and Protection

We take data security seriously and implement multiple layers of protection. All data transmissions are encrypted using industry-standard SSL technology, and our servers are protected by firewalls and intrusion detection systems. Access to personal information is strictly limited to authorized personnel who need it for their job functions.

Our security measures include regular vulnerability assessments, employee training on data protection practices, and secure backup procedures. We also maintain incident response procedures to address any potential security breaches quickly and effectively.

While we implement robust security measures, no system is completely immune to threats. We regularly review and update our security practices to address emerging risks and maintain compliance with Australian privacy standards.

Data Retention and International Transfers

We retain your personal information only as long as necessary to provide our services and comply with legal obligations. Account information is typically kept for the duration of your subscription plus seven years for financial record-keeping requirements. Usage data and analytics are generally retained for three years to help us improve our services.

Some of our service providers operate servers outside Australia, which means your data may be processed in other countries. When this happens, we ensure these providers maintain equivalent privacy protections through contractual agreements and compliance certifications.

We regularly review our data retention practices and securely delete information that's no longer needed. You can request early deletion of your data by contacting our privacy team, though we may need to retain certain information for legal compliance purposes.

Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and provide personalized content. Essential cookies are necessary for basic website functionality, while analytics cookies help us understand user behavior and improve our platform. Marketing cookies allow us to deliver relevant advertisements and measure campaign effectiveness.

You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling certain cookies may limit some website features, but core functionality will remain available. We also use web beacons and similar technologies in our emails to track delivery and engagement rates.

Children's Privacy

Our services are designed for business professionals and are not intended for children under 18. We don't knowingly collect personal information from minors. If we discover that we've inadvertently collected such information, we'll delete it promptly and take steps to prevent similar occurrences.

Parents or guardians who believe their child has provided us with personal information should contact us immediately so we can address the situation appropriately.

Changes to This Policy

We update this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we'll notify active users by email and post the updated policy on our website with a new effective date.

We encourage you to review this policy regularly to stay informed about how we protect your information. Continued use of our services after policy updates indicates your acceptance of the changes.